Printforce, Australia’s largest commercial printer, engaged me to lead a full brand refresh after years of inconsistent visual execution. The existing brand lacked cohesion, with brochures, emails, digital ads and web assets all presenting different looks and no clear, unified identity. The objective was to create a consistent, scalable brand system that could be applied across every customer touchpoint.
Working closely with the business owners, I developed a new brand identity designed to align with Printforce’s sister companies, Zippy, Hero Print and WePrint, all of which use strong character-based branding. Alongside this, I made a deliberate decision to lean heavily into motion as a core brand device, while keeping the underlying brand DNA simple and flexible enough to work across a wide range of formats. The identity included a refreshed logo concept, a defined colour palette, typography system and a cohesive imagery style that positioned Printforce as modern, confident and professional.
Motion was introduced through full-span sliding blocks, which became the key visual and behavioural element of the brand. This motion language was designed to be bold, recognisable and easy to apply, and was used consistently across the website, social media and HTML5 advertising to bring the brand to life without overcomplicating the system.
Once the brand foundations were established, I led the rollout across all channels. This included redesigning printed brochures, HTML email templates, digital advertising and the website. I directed the design team through implementation, oversaw brand governance and reviewed all outputs to ensure strict adherence to the new guidelines.
The result was a cohesive and recognisable brand that clearly communicated Printforce’s scale, capability and professionalism. The refreshed identity provided a strong foundation for future growth and positioned Printforce as a market leader within the commercial printing industry.
